Spidere: Really, what the cell phone can do is allow us to be in many places at once. By being able to contact someone no matter where we are or where they are, we can collectively act as though we are in many places simultaneously. We can see this effect first in the enhancement of shopping: with one person at home, it's trivial to ask questions about what is missing, what is needed, what size and shape possibilities are, instantaneously upon seeing something potentially interesting. It allows a groups of people to split up, with an easy way to cover more ground and more tasks, but sill converge together again later.