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Product Co-branding Photo Essay by SAM LAVIGNE !, Sean Mahan

October 22nd, 2005 2:58 AM / Location: 37.761656,-122.4215

INSTRUCTIONS: Choose two complementary products or objects. Ask strangers if you can take a picture of them with one product. After you have taken the first picture, ask them if they will take another with the first product as well as the second. It helps if the first product is popular and generally likable. Nutella is a good choice, for example. If they ask you what you are doing invent a response or tell them that you are promoting a co-branding between the two products.

so, we chose a jar of nutella and the book "Hatred of Capitalism" for our co-branding experiment, with the Zizek Reader and a "pro/con" notepad as backups in case people didn't like hatred of capitalism...

- smaller

9 vote(s)


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2 comment(s)

The Uptown
posted by Blue on July 20th, 2007 12:01 AM

Yeah for the uptown!
Wow you guys took a lot of picts

(no subject)
posted by Fonne Tayne on January 1st, 2008 3:17 PM

This is one of the 'thought-tasks' that brought me into the fold. Don't know how I missed voting on this...

Viva Zizek! and the Drive!