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whatis 42
Level 1: 10 points
Alltime Score: 415 points
Last Logged In: August 9th, 2009


retired



40 + 5 points

Product Co-branding Photo Essay by whatis 42, Cthulhu Kitty

March 18th, 2007 2:37 PM

INSTRUCTIONS: Choose two complementary products or objects. Ask strangers if you can take a picture of them with one product. After you have taken the first picture, ask them if they will take another with the first product as well as the second. It helps if the first product is popular and generally likable. Nutella is a good choice, for example. If they ask you what you are doing invent a response or tell them that you are promoting a co-branding between the two products.

JiJi: I went to the local base exchange and searched for two complimentary products to use. The first one I chose was Cadbury's chocolate eggs, because I like chocolate. The second was a bit harder, because I was unsure which products would be complimentary to the chocolate. Finally I chose the hand sanitizer because the way I eat chocolate, I end up with it all over my face and hands and a cleanser would be ideal. Also it was cheap.

Then I went to a place where I was sure to see a lot of people, the food court. I found that most people were amenable to having their pictures taken, but all were curious as to why. I told most people that I was working on an art project, because I figured if I said it was for a game, people would be less likely to participate. Several people asked what I planned to do with the photos, and the first people I photographed asked for the web site to view the project. I gave them the SF0 link and my character name and hopefully they will take a look.

One person was inordinately suspicious of my motivations and refused to participate. He was convinced I was trying to sell something or that I was getting some sort of financial compensation for my efforts.

Even when I'm not being shady, I come across as shady...

So, for the record: This project is not endorsed by Cadbury, Dial, or any of their subsidiaries and I am receiving absolutely no compensation whatsoever apart from the points awarded to me for task completion.
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Whatis42: I was particularly interested in the way that different victims interpreted their task. Thus i will view the photos of each in order to determine the thoughts in their heads as the photos were taken.

Victims #1 have no thoughts because they do nothing but smile blankly.

The second group of victims have different opinions of the different products. The man in the middle obviously likes Dove hand sanitizer better than Cadbury's Chocolate, but the man standing in the back disagrees. He likes it better when his buddy holds chocolate, that's why he's smiling at him in the first picture but not the second. Perhaps he like dirty better than clean? The man on the right is simply annoyed, and he wishes to return to his newspaper.

Although Victims #3 interpreted the meaning of their products differently, they like them both equally. The chocolate required pointing, but the hand sanitizer required open palms. However, they do not point with ridicule, and they do not extent their palms in open invitation. Overall they were amused, and had fun.

More blank smiles from the fourth group of victims.

I have an unexpected personal connection to the fifth group of victims. As a former and current student of Ohio State, I recognized the logo on the tupperware immediately. This can only mean that this victim communicates a secret personal message for me alone. His expression indicates that he likes chocolate but is disgusted by hand sanitizer. He is also the only person in the pictures whose expression changes. Based on clues in the background I am forced to conclude that he shows me a message of war! He charges the entire SF0 community with a new, essential purpose. You must complete your tasks with greater ferocity than ever before, for now is the time when this war will be won or lost forever. Each task completion pushes us further toward an ultimate victory. "Victory over what?," you might ask. But I cannot tell you. That's the secret part of the message. Do not let my forced silence deter you in your mission of task completion.

I will waste no more time discussing blank smiles. The urgency of this message requires action. There are only two more victims that are important, and they are the last. Victim #13 displays great enjoying of his task, so much that he cannot contain his dancing feet. Thus he has shown me the power of dance, a power which we must use at great need in our time of peril. Victim #14 threatens the chocolate, and this abominable act must not be suffered without vengeance. He shows the face of our enemy's greatest weapon: Smiling Chocolate-Killer, laughing in our faces at our own lack of Cadbury's goodness. Fight, I urge you! Complete your tasks with a new vigor, and repel this Chocolate-Killer from the land!

+ larger

Victim #1
Victim #1 part 2
victim #2
Victim #2 part 2
Victim #3
Victim #3 part 2
Victim #4
Victim #4 part 2
Victim #5
Victim #5 part 2
Victim #6 part 2
Victim #7
Victim #7 part 2
Victim #8
Victim #8 part 2
Victim #9
Victim #10
Victim #10 part 2
Victim #11
Victim #11 part 2
Victim #12
Victim #12 part 2
Victim #13
Victim #13 part 2
Victim #14
Victim #14 part 2

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posted by Sean Mahan on March 20th, 2007 10:02 PM

"One person was inordinately suspicious of my motivations and refused to participate. He was convinced I was trying to sell something or that I was getting some sort of financial compensation for my efforts." = bonus