Have you ever noticed how bleak the card selection for Fathers Day is? If your dad isn’t into golf or fishing you’re going to have a rough time finding a card with an appropriate graphic, let alone a fitting sentiment. We set out to solve this problem by creating some cards for the father who doesn’t so easily fit into the dad demographic as prescribed by the Greeting Card Industrial Complex.

Refreshments at the World Famous Billy Goat Tavern got the juices flowing and we brainstormed ideas for our cards. We ventured above ground to the Walgreens to obtain a working bar code from one of Hallmark’s bargain price cards to scan at home. We also pocketed a paper section divider to copy so that our cards will be filed in the appropriate category of greetings.

Once we had a few ideas of cards, it was fun to appropriate some imagery and dash off some card designs on the home computer. We tried to make the cards look like professional greeting cards, but with a twisted message. Using the scanned bar code, customers should be able to buy these cards just like any other card in the rack. But whether any random customer will find them appealing is unknown.

At first our plan was to supply some envelopes for the cards as well, but it was easier to just shuffle some envelopes on the racks to our cards. Placing the cards was easy and the dividers fit right in. I wish we'd had time to complete all of our other card ideas!

The cards have now all been placed at three downtown Chicago Walgreens locations:
30 N Michigan Ave
16 W Adams St
300 S State St

Can you find them?