Tasks / Product Co-branding Photo Essay
Choose two complementary products or objects. Ask strangers if you can take a picture of them with one product. After you have taken the first picture, ask them if they will take another with the first product as well as the second. It helps if the first product is popular and generally likable. Nutella is a good choice, for example. If they ask you what you are doing invent a response or tell them that you are promoting a co-branding between the two products.
1 to 5 players
40 points
Level 3
Requires EquivalenZ AND The University of Aesthematics
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Praxis
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Dupont Circle. Two people. Two products. One hour. Co-branding. Nan O'fith We began our journey in CVS looking for inspiration. The first product we came across was Spam. Tempted as we were by the label which said it was "Crazy Tasty!", w...
so, we chose a jar of nutella and the book "Hatred of Capitalism" for our co-branding experiment, with the Zizek Reader and a "pro/con" notepad as backups in case people didn't like hatred of capitalism...
JiJi: I went to the local base exchange and searched for two complimentary products to use. The first one I chose was Cadbury's chocolate eggs, because I like chocolate. The second was a bit harder, because I was unsure which products would be compli...